The Behavioral Economics of Brand Choice
Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James, Teresa C. Schrezenmaier (auth.)Year:
2007
Publisher:
Palgrave Macmillan UK
Language:
english
Pages:
312
ISBN 10:
1349282642
ISBN 13:
9781349282647
File:
PDF, 1.76 MB
IPFS:
,
english, 2007
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