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Services Marketing - Text and Cases.
Steve Baron, Kim HarrisHow much do you like this book?
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This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides..
Categories:
Year:
2002
Edition:
Kindle
Publisher:
Independely Published
Language:
english
Pages:
291
ISBN 10:
0333777921
ISBN 13:
9780333777923
File:
PDF, 1.89 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2002
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